"The Competitive Edge" recruitment video
The Manitoba Aerospace Human Resource Council (MAHRC) had piloted an innovative supplier development program called the Competitive Edge Initiative (CEI). With the Manitoba CEI process firmly in place, MAHRC planned to roll the initiative out to a wider audience in the local aerospace community.
A centrepiece for MAHRC’s communication strategy was this video, designed to be played at events and on the web.It tells the transformational stories of participating companies in the actual words of their CEOs, backed up by authentic video and images from their boardrooms and shop floors.
Featured elements include chromakey interviews on realistic backgrounds and animated motion graphics.
Activities included production planning, hiring crew, directing production and supervising post-production.
Deliverables were a master DVD and an HD video file for upload to YouTube.