English Online (EOL) is a non-profit Adult EAL service for immigrants, funded by Manitoba Labour and Immigration (LIM). EOL needed a video to market its services and LIM needed a centrepiece for a high profile launch event for a new pre-arrival service strategy in Beijing, China. The video was produced with high production values in a very tight timeframe, to the delight of all the stakeholders. It became the centrepiece of the Beijing event, due to technical difficulties with overseas videoconferencing.
Activities included production planning, hiring crew, directing production and supervising post-production.
Deliverables were one master video DVD and one HD video file for upload to YouTube. The video has been viewed over 9,400 times on YouTube.